Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
September 16, 2014
By: KERRY PIANOFORTE
Editor, Coatings World
PPG Industries’ industrial coatings business has introduced POWERCRON ADVANTEDGE electrocoats (e-coats), a line of next-generation, high-edge cationic-epoxy products for EMEA (Europe, Middle East and Africa) markets. Powercron AdvantEdge e-coats are designed for high-edge protection of cut, stamped or formed edges on complex metal parts, and their formulation with metal-free catalyst technology developed and patented by PPG offers several performance and environmental advantages over competing products. Metal-free catalyst technology enables Powercron AdvantEdge e-coats to be formulated without tin, bismuth and other heavy-metal-based compounds, helping them comply with emerging regulatory trends such as new REACH (Registration, Evaluation and Authorization of Chemical Substances) mandates in the European Union, which will restrict the use of many heavy metals. In addition, Powercron AdvantEdge e-coats cure at temperatures as low as 160 C, which helps manufacturers reduce energy costs and related carbon emissions. The coatings also can achieve higher and more uniform film builds on complex parts due to their throwpower. Olivier Benoit-Bachelet, PPG global product manager, electrocoat, said, “Global reserves of bismuth are uncertain, and other heavy-metal compounds are increasingly subject to restrictive environmental mandates. Powercron AdvantEdge e-coats will help manufacturers comply with evolving global environmental standards, protect them from cost volatility and enable them to manufacture products more efficiently.” Powercron AdvantEdge e-coats resulted from many years of collaborative development between PPG research teams in Europe and the U.S. They are designed to pass the highest specification standards of global automotive OEMs (original equipment manufacturers). As the world’s leading coatings manufacturer, PPG offers a comprehensive array of e-coat, pre-treatment, liquid and powder products for metal finishing to manufacturers in numerous industries. In addition to providing a broad range of industrial coatings and a full spectrum of colour choices, PPG backs its products with industry-leading technical expertise delivered through an international customer support network. With 50 years of experience in e-coat, PPG has the expertise to solve the industry’s toughest corrosion challenges.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
